SOFTWARE

EXPERIENCES

BUILDINGS

SOFTWARE

EXPERIENCES

BUILDINGS

Ombi

Feel what it's really like

Founder | product, design, engineering, GTM …

Preview experiences through video

Ombi is a digital twin app to feel what a place is really like

Video viewpoints let guests guide themselves through the experience to feel the ambiance & see the food for themselves.

Gen Z & Millennials share videos & receive gratitude when restaurant-goers go to a place from their post.

Preview Restaurants

Feel the Ambiance

See the menu

Capture & Inspire

"Ombi shows the in-between factor”

Jason Chavenson

Michelin Star Chef - Bar Spero

Space video structure:


"phase tabs" let guests guide themselves through interior / outdoor spaces + sections of the menu. This emulates an in-person experience & organizes spatial information (inspired by VR walkthroughs).

Experience > efficiency:


Experiential info (visual, sensory) is prioritized over location to connect restaurant-goers with the best experience for a specific occasion. Users browse a city through a video thumbnail UI rather than a map (videos are organized by experience > location > creator).

Designing into users’ decision making process:


1. Filter by experience type & neighborhood (e.g. dinner in Mission District)

2. Preview videos of restaurants’ ambiance & menu to create expectations

3. Share / choose: share web-app link w/ friends in message threads

4. Book & go: make a reservation, open directions, save to profile

Role


  • Owned product strategy, product development, user research (250+ interviews), UX design, prototype testing, 2-sided marketplace growth, fundraising, recruiting, partnership development.

  • Co-led product design, engineering, brand design.

  • Built iOS app in Swift w/ UIKit, AVFoundation, Firebase API, Cloudinary API, Mixpanel API, etc.

  • Recruited & led team of 2 engineers & 1 product designer.